Should You Start Accepting Recurring Payments?
The bane of every architect's existence is the prospect of an unpaid invoice. Far too often, architectural professionals will have to spend extra time inquiring about late invoices, sending emails and placing phone calls to check on the status of a payment (if one is heading out the door at all). One way to combat this issue is to take advantage of an online payment solution that offers an automated recurring payment program. Here, we’ll discuss how recurring payments work, the advantages of implementing them into your business, and how to determine if they are right for your line of work.
What is a recurring payment?
As the name suggests, a recurring payment is when a customer or client’s payment information is automatically charged on a regular basis. Typically, the customer will authorize this form of payment with the merchant and submit their payment information. This information is then stored in the client’s account by the merchant in a secure location. Ideally, if the merchant is using an online payment solution, the payment processor will store this information on the merchant’s behalf, assuming all data security liability.
With their payment data on file, the merchant can then charge the client at a rate both the client and the merchant agree to. Most recurring payments are set to be charged monthly, but they can also be set up to charge at a variety of set intervals—charges can occur weekly, or even stop after a certain dollar amount has been reached or after a certain date and time.
Depending on the software or type of business, recurring payments can be set at either a fixed rate or a variable rate. For example, with a variable rate, a client would be charged based on the number of hours a project was worked on, and would be billed accordingly. Conversely, a fixed rate will always bill the same amount for each charge.
Benefits of recurring payments
So, why exactly should you set your clients up on an automated payment system when you can simply bill them yourself as needed? There are a wealth of benefits to implementing a recurring payment system, which we’ll break down below:
Improve your cash flow
There’s nothing that boosts your bottom line than a guaranteed payment system. With recurring billing, you can have peace of mind knowing money is coming through the door, allowing you to cover overhead and any other monthly expenses your business may have. Automated payments can lead to more accurate cash flow projections. After all, it’s far easier to forecast profits when you know exactly when they’ll arrive. Considering 70 percent of businesses are not forecasting cash flow accurately, recurring billing can give you a leg up on your competition in this department.
Speed up payment
Naturally, recurring payments also increase how fast your firm is getting paid for your services. With automated payments, your bills will get paid promptly and on-time every time. As such, this means less time is being spent chasing down unpaid invoices and less time spent waiting for a check to arrive in the mail. In turn, your clients don’t have to worry about being late with their payments, allowing your work to continue uninterrupted. It’s a win-win for both parties involved.
Improves customer relationships
Offering automated payments to your clients will also increase their satisfaction with your business. More and more of today’s consumers are paying their bills online through an automated payment plan. In fact, a survey conducted by ACI Worldwide revealed that automated payments among customers rose 62 percent in 2020. Not only can customers “set and forget” their billing, but they can also factor it into their monthly budgeting.
Focus on your business instead of the bill
Wouldn’t you prefer to spend more time working on projects instead of worrying about your cash flow? Set your billing on autopilot! Your clients are charged automatically with little to no action required on your end, and all the transactions are tracked and recorded by your payment processor for you to review at your leisure.
Are recurring payments right for your business?
While recurring payments can have many benefits, it’s not a billing solution that will be a perfect fit for every architect. Its overall usefulness largely depends on how your business operates in the first place.
Where recurring payments are more feasible
If you’re billing hourly, whether by each role your team fulfills or by the activities you perform for a client, a recurring payment system would work quite well for you. You could feasibly draft a contract stating your hourly rates, and invoice your clients on a weekly, bi-monthly, or monthly basis depending on the hours work and the activities performed.
The key, of course, is to work with your client to ensure they agree to the rates you’ll be charging. Since automation is entering the picture, the last thing you want is for a client to be surprised when their payment information is charged automatically with a dollar amount they weren’t expecting.
One way to minimize this is to put a cap on your hourly billing. You could set your recurring billing to stop charges once a certain dollar amount has been reached. This ensures the client will not be billed a penny more than they expect, and you can work with them to determine when to resume payments (and continue the project at hand).
Where recurring payments are less feasible
On the other hand, if your business bills clients based on phases completed, recurring billing may not be the right fit. After all, depending on the type of project, phases may take several months to complete. There’s no sense in setting up a recurring billing cycle if invoices aren’t being produced on a regular, dependable basis.
Likewise, if your business thrives on smaller projects with a clear scope, recurring billing is equally unsuitable. Such projects are typically designed around a fixed fee invoice, where the cost is determined upfront and paid in-full when the project is finished.
In any case, if your firm is able to implement recurring billing, it would be worth the effort to take advantage of it. The convenience you offer to your clients to set and forget their billing, while keeping your cash flow predictable, can have a significant positive impact on your overall success.
Learn more about how DesignPay’s Scheduled Payments feature can streamline your payments, so you can focus on your clients instead of your billing.